B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4

Special Guest: Paul Gillin, author of "The New Influencers" and "Social Marketing to the Business Customer"

During this episode, guest host Jeff Ogden and B2B social marketing strategist, Paul Gillin, discuss:

- How social media impacts sales in B2B marketing

- The importance of blogging in B2B marketing

- How B2B social media marketing differs from using social media in B2C marketing

- Recommended tactics for B2B social media marketing

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MadMarketingTV is sponsored by Act-On Software:...

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