Selected videos for topic: social marketing initiative
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Inside H&R Block's Social Media Marketing Blitz
NEW YORK (YouTube.com/AdAge) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.
From: AdAge
Related topics : social media marketing companies / social media marketing messages / marketing through social media
Road Crew: A Behaviour Change Case Study through Social Marketing
This presentation narrates the social marketing planning process using the example of Road Crew, a Wisconsin-based initiative to promote alternative rides and to reduce driving after drinking alcohol.
From: Sameer Deshpande
Related topics : social marketing plan
Using data to make better marketing decisions is a smart thing to do
Corey Padveen joined The t2 Group in 2011 and is a principle strategist for B2B, B2C and NFP client-centered social media marketing initiatives.
Corey is Google AdWords certified, a Certified Inbound Marketer, and a leading authority on the notion of Social Equity and Responsive Branding.
As the author of t2 Marketing’s social business blog and a keynote speaker, Corey regularly shares his wealth of knowledge in the realm of social media and its applications to business in the digital...
From: True Voice Media
Related topics : certified social media marketing strategist / using social media marketing / social media branding for business / marketing through social media
ENTR 275R Lecture Series- Alison J. Herzog
Alison J. Herzog has developed global marketing strategies for some of the most engaged brands globally. She currently manages digital and social media initiatives for the largest family history organization in the world.
Working cross-functionally with PR, marketing teams, product and customer care leaders, Herzog has designed and implemented International programs in emerging digital and social technologies for enterprise companies. Known for innovation and tactical straightforwardness,...
From: BYUHawaii
Related topics : marketing communications and media management / social media marketing strategy / social media brand management / social media marketing companies / social media branding strategy
Marketing Cloud: Social Media ROI - The Basics
Wondering if your social media initiative is providing value to your organization? Join us to learn from Cisco, Kixeye, and JetBlue the do's and don'ts, as well as the different measures for calculating social marketing ROI. You'll soon be able to sync up your social media strategy, business goals, and objectives with social media ROI calculations that demonstrate the value of your campaigns.
From: Dreamforce Video
Related topics : social media marketing roi calculator
A Culture of Altruism & Social Good by Lincoln Martin ChangeMakers Team
When a strategic marketing firm changes its old habits, revised its business models and re-focus its purpose to humanitarian causes, it can create a social impact ripple effect to its industry peers, clients, suppliers and its own family members. A marketing agency create social change? In The Philippines, we gathered 1200 children and invested on their education. Because we believe that social impact has a lifetime effect when you give them the opportunity to succeed. We're changing the...
From: Lincoln Martin Strategic Marketing
Related topics : marketing social change
B2B Marketing Texas . industrial marketing Texas , social media marketing
http;//www.andyalagappan.com provides proven on line marketing and lead generation services. Call 281_570-5804 for a FREE 30 min initial strategy consultation.
From: 1epromotionz
Related topics : social media marketing industry / social media marketing strategy / marketing through social media
Why Non-Profit Invests Big in Social Media Marketing - Courtney Spence
In Chapter 12 of 19 in her 2012 Capture Your Flag interview, non-profit executive Courtney Spence answers "How is Your Non-Profit Learning to More Effectively Use Social Media?" Spence details how her organization's social media marketing strategy has shifted drastically over the past few years. She notes how traditionally non-profits are encouraged to invest most funds in programming and how that is finding more balance with marketing and communications initiatives involving social media....
From: Capture Your Flag
Related topics : social media marketing non profit / social media social
What is the role of social media in marketing?
Steve Hoch, Professor of Marketing, The Wharton School, Director, Baker Retailing Initiative
From: FastForward
Related topics : social media marketing school / marketing through social media
NWS 'You Are a Force of Nature' Campaign
NWS Director of Communications, Curtis Carey, explains a new social marketing initiative to get "Motivated Moms" to take action in their communities in response to severe weather.
From: American Meteorological Society
Related topics : social marketing initiative