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Marketing Environment-PESTLE | Philip Kotler | Hindi
Marketing Environment plays a vital role in success of a product or service.
It mainly falls into 6 categories :
1. Political : Type of govt. Do they support innovations or woek for their profit?
2. Economic : Purchasing power of the consumers. Do they prefer buying costly or cheap products?
3 Social : What is the thinking of the society of that country?
4. Technology : What is the technological environment? Are they more smart in that area or not?
5. Legal : Amount of paperwork,documentations...
From: Intellectual Indies
Related topics : social marketing by philip kotler