Selected videos for topic: social and cultural factors in international marketing
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Factors influencing consumer Behaviour (B.Com.)
Dr. Sakshi Arora, Biyani Girls college, Jaipur, explains about Factors influencing consumer Behaviour which plays an important role in market. It is the study of how individuals make decisions to spend their available resources. It is the study of what, why, when, where, how and how often they use it. Various factors are internal influences and external influences i.e. Perception, learning, personality, culture, subculture, social class, family and reference group etc. www.gurukpo.com,...
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