Social Values & Cross Cultural Factors in Consumer Behavior - Prof. Lynn R. Kahl

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Topics Covered:

-Importance of social values in marketing

-Product mean-end chains

-List of values

-Values over time

-Conclusions

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From: Henry Stewart Free Talks

Related topics : social and cultural factor in marketing

2010-10-02-ComMetrics-blog-checklist-definition-of-social-media-marketing-pls-watch-out

What is social media marketing and why talk many people about it but few act accordingly?

http://info.cytrap.eu/?p=152

Context such as culture, private versus work-related use and factors such as gender and age of users influences how social media is used.

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From: ComMetrics

Related topics : using social media marketing / marketing through social media / social media blogs / definition of social marketing / social media social media

Key Factors That Influence the Buying Decisions of Consumers

Different consumers seem to take different buying decisions. Our purchase decisions and choices are influenced by a number of cultural and social factors. They are based on our priorities and needs. Also, marketing strategies affect consumer behavior. Buying tendencies differ from one consumer to another depending on their age, gender, country, culture and personalities. This video helps you understand the factors that define buying decisions of consumers. For more on this, visit:...

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From: Buzzle

Related topics : social and cultural factor in marketing