How to market your small or medium-sized business on a shoestring budget.

If you’re struggling with the costs and complexity of marketing your business, check out this video. Microsoft has partnered up with international tech journalist Marc Saltzman to explore and share ideas on how Canadian small and medium-sized businesses can cut costs by upgrading their tech.

This fifth episode in our money-saving series offers some “cheap and cheerful” solutions to get your marketing going, including how to use social media to avoid the cost of a website; how an...

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From: Microsoft in Business

Related topics : social media marketing ideas for small business / search and social media marketing for international business

The Russian Social Media Landscape Uncovered

As the biggest internet market in Europe, with an ever-growing internet population, Russia is a natural target for international organisations trying to increase their international presence.

However, to succeed here, they need to understand and adapt to the unique Russian culture and embrace the online landscape, which looks very different to any other in Europe. Social media is one key area any business serious about success will have to navigate – Russian-speaking search specialist Zanna...

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From: Webcertain TV

Related topics : difference between internet marketing and social media marketing / search and social media marketing for international business