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Research reveals top social media sites in China
Digital Marketing News;
http://webcertain.tv
Research by Forrester has looked at which social platforms are most used by international businesses in China.
Three quarters of businesses said they used social media in China.
WeChat, Weibo, LinkedIn and Youku were the most popular social networks, with all of them being used by over 50% of businesses questioned.
There was a disconnect between the platforms most commonly used and the satisfaction levels of marketers using them, however.
The...
From: Webcertain TV
Related topics : using social media for marketing research / business use of social networking sites / social media marketing news / use of social network sites / top business social network
IBM accelerates Big Data efforts; NodeXL social media research innovation (RBDR--10/14/13)
Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to "see" who the most important participants are and the "hubs" and "bridges" that carry messages to and far.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
From: RFL Communications, Inc.
Related topics : social media market research tool / social media branding
Using social media for self-marketing and job research
Visit http://PowerUpSocial.com for tips, tricks, and social media strategies designed to give YOU the advantage!
For organizations, the value of location-based marketing is in reaching customers that are in immediate proximity and will check out now. Promotions generally consist of marketing specials to users who sign in at or near the small business. Some specials can also be unlocked based upon the volume of check-ins. On Foursquare, some enterprise specials are only available to...
From: Shirley Morrison
Related topics : advantages of using social media for market research / advantages of social media marketing strategy / social media small business tips / jobs in social media / social media marketing firm
Beware Social Media roles and titles: They can be marketing too.
Just because a company changes someone's title to that of "VP Social Business" or "Social Media Director" doesn't mean they are qualified to advise you when it comes to Social Media program development, integration, management, or measurement. Consider the possibility that the company behind the appointment might be trying to package services that such a title/role would help validate.
Be very careful before signing on the dotted line. Do your research, not on the company, but on the "expert."
From: RedChairGroup
Related topics : social media market research companies / social media changed business / social media management company / social media marketing companies / social media changed marketing
Why you need a social media marketing plan
This video describes why success with social media requires some background work and research. Elements of a marketing plan include creating a mission and vision statement, and getting clear on your target audience.-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch,...
From: Captive Touch
Related topics : free social media marketing plan template
Using social media for self-marketing and job research
Visit http://PowerUpSocial.com for tips, tricks, and social media strategies designed to give YOU the advantage!
For corporations, the value of location-based advertising is in reaching customers that are in speedy proximity and will visit now. Promotions generally consist of promotion specials to end users who sign in at or in the vicinity of the organization. Some specials may additionally be unlocked depending on the amount of check-ins. On Foursquare, some organization specials are...
From: Shirley Morrison
Related topics : advantages of using social media for market research / jobs in social media
Social Media and Data Analytics for Digital Marketing
Today's socially networked businesses need marketers, data analysts, and IT professionals who can work together to draw business intelligence and economic value from social media. Professors Ravi Bapna and Anindya Ghose talk about how our Executive Education social/data course provides the analysis tools and the business context to make smarter use of social media and its data.
For more information on the Carlson School and its research, visit http://www.carlsonschool.umn.edu.
From: Carlson School of Management
Related topics : social media marketing for business schools / using social media as a market research tool / social media network marketing / social network analysis business / marketing through social media
Birth and Death on Social Media: Dr Tama Leaver
Explore some more: http://humanities.curtin.edu.au/schools/MCCA/netstudies/
Dr Tama Leaver, Senior Lecturer, School of Media, Culture and Creative Arts is a senior lecturer in Internet Studies. He researches the relationship between people and technology. His work has looked specifically at the way people use social media, including Twitter, Facebook and Instagram.
Tama's discusses the way young people are 'created' on social media by their parents and others, with the first ultrasounds on...
From: Curtin University
Related topics : social media twitter / using social media / social media research
SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)
Today on RBDR: 1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing. 2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards. 3) Media Rating Council issues its Social Media Measurement Guideline V1.0.
Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and...
From: RFL Communications, Inc.
Related topics : social media vs traditional marketing research / social issues in the media today / social media measurement / search & social media marketing
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From: AxiomSEO
Related topics : social media marketing optimization services / social media analytics market research / marketing through social media / social media help / social media management services