Selected videos for topic: public sector social media
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Bachelor of Public Relations at Humber
The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social...
From: Humber College
Related topics : social media public relations / social marketing public relations / marketing communications and media management / social media brand management / social media marketing agency program
Kate Carruthers, UNSW, What You need To Know About Strategic Content Marketing
Kate is head of data governance and business intelligence at UNSW. In this presentation, she offers valuable insights into strategic content management in the age of Social, Local & Mobile marketing (SoLoMo). For more strategic insights from industry experts, visit http://hubs.ly/y0QDd_0
Kate has deep experience in enterprise digital and social media and has delivered solutions across the public and private sectors.
From: ElcomCMS Technology
Related topics : public sector social media
Social Media and Management
Social Media and Management
"Marketing principles have been widely adopted in the nonprofit sector. Some nonprofits engage in commercial marketing to attract customers to the goods and services that they provide. Others use social marketing to change behavior in order to benefit people and society. Some remain concerned that commercial marketing may not be appropriate to nonprofit values and cultures. This may reflect, in part, an understanding of marketing that is a throwback to earlier...
From: Jfield Rush
Related topics : social media management services / manage social media / social media marketing commercial / using social media marketing / marketing through social media
Panel 3: Privacy Online and Off: Protecting Personal Information
People of all ages encounter privacy challenges as they go about their daily business online and off. When personal information is shared about Canadian citizens, whether it is between social media sites and advertisers, or private sector organisations and law enforcement officers, there are potential privacy concerns. This panel features research discussing the need for privacy protections in situations where personal information is shared and used in on and offline settings.
Christopher...
From: Pathways2Privacy/Parcours2Protection de la Vie Privée
Related topics : advertising on social media sites / social media information / universities using social media
Social recruiting in the public sector
In a world where candidates now openly share experiences, connect with interviewers, read -- and trust -- reviews online, how can you use social media effectively to safeguard your employer reputation, identify powerful networks and develop relationships with potential talent?
Watch our exclusive webinar to hear Debbie Smith, head of client services and Christophe Mallet, head of strategy at Carve Consulting LLP, explore the impact of social technologies on employer brand, the role of...
From: Changeboard
Related topics : using social media for recruitment