Managing Your Online Reputation: Why Search and Social Matter

Reputation management is a major component of online life, as anyone who has ever searched for oneself or a colleague can attest. Traffic from search engines and social media are key drivers of the need for identity and online profile management. As time spent on social networks grows (an estimated 17% of all U.S. time spent online in the U.S. is spent on Facebook) propagating content through these channels becomes increasingly important to ensure reach, even for specialized audiences.

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From: Harvard University

Online Reputation Management - ICC Alumni Seminar

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The Illinois Central College - Alumni Association hosted a discussion of managing personal, brand, and organizational identities online.

ICC Alum Tammy Finch shares from her experience in online marketing and answer audience questions in an open discussion of new media like Facebook, Twitter, Linked In, and more.

Tammy Finch is a website designer and social media consultant from East Peoria, IL, and the founder of Web Services, Inc. She has more than 15 years of experience building websites...

From: ICC Alumni Association

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