Gerard Hastings OBE: change for life - ESRC (7/8)

Free learning from The Open University http://www.open.ac.uk/openlearn/

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Professor Gerard Hastings OBE of the Institute for Social Marketing discusses how social marketing is enabling the nation to get more active and healthy.

(Part 7 of 8)

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Articles by Professor Gerard Hastings on OpenLearn http://www.open.ac.uk/openlearn/profiles/professor-gerard-hastings

The Institute for Social Marketing (ISM) at The Open University http://www.open.ac.uk/oubs/ism/index.shtml

Economic and...

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From: The OU on YouTube

Related topics : national social marketing institute

Australian Marketing Institute Conference 2011 - Using Social Channels in Marketing Campaigns

A selection of Vox Pops recorded at the 2011 Australian Marketing Institutes Annual Conference on October 19 2011 - The Future of Marketing. In this video, attendees and speakers of the conference discuss the use of social media in their marketing campaigns.

The questions in this series relate to the findings and discussion in the 2011 IBM CMO Study, which can be downloaded from http://bit.ly/CMOStudyAU.

Speakers in this video include:

Mark Crowe - CEO - Australian Marketing Institute

Rhy...

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From: IBM Australia & New Zealand

Related topics : social media marketing conferences / using social media marketing / marketing director