DailyDOOH MEDIA SUMMIT 2014 | David McEvoy | JCDecaux

David McEvoy is Marketing Director of JCDecaux, the UK's market-leading Outdoor advertising company, part of the number one Outdoor media owner worldwide.

As JCDecaux's UK Marketing Director since 1999, David's strategy has transformed the media industry's understanding of Outdoor's place in the wider media mix. He has championed the development of digital Outdoor as a national channel for brands -- launching digital screens across rail, retail and roadside environments. Part of Channel 6, ...

View more

From: Ministry of New Media

Related topics : national digital media and marketing summit 2014