Super Charge Your Pardot Campaigns with Social Data

Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended. 

As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement...

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From: info 18

Related topics : monitoring social media activity / social media b2b marketing metrics / social network data