Advertising in a Social Media World

The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?

Hear from legal and industry experts as they answer this question through an exploration of the following topics:

Privacy...

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From: Stikeman Elliott

Related topics : social media marketing campaign gone wrong / social media advertising effectiveness / social media marketing tools / social media management tools / social media promotion tools

Is this street team revealing too much? by www.gogorillamedia.com

Unit 7 created a unique advertising stunt to promote the Advertising Week presentation "Trust Forum III - The great privacy debate: Social media fuels the fire". GoMODELS wearing only underwear and covered with temporary tattoos of tweets and hashtags invaded New York City on asking the public "Are we revealing too much?" People were eager to take photos with the models and share their opinions on privacy in social media with an on-camera interviewer, allowing Unit 7 to capture insights to use...

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From: GoGORILLA Media - NYC Advertising Company

Related topics : marketplace social media privacy / social media online marketplace

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Hot Topics in Privacy

Moderator:

J Trevor Hughes, President and Chief Executive Officer, The International Association of Privacy Professionals

Panelist:

Brendon Lynch, Chief Privacy Officer, Microsoft Corporation;

Keith Enright, Senior Corporate Counsel, Privacy, Google Inc.;

Michelle Dennedy, Vice President, Chief Privacy Officer, McAfee

The explosion of social media, mobile devices and internet sharing has pushed privacy to the forefront of the marketplace and consumer consciousness. Paired with recent...

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From: RSA Conference

Related topics : marketplace social media privacy

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