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An introduction to Digital Psychology (courtesy of www.the-guku.co.uk)
Digital Psychology blends social science theory from the schools of behavioral economics and psychology with contemporary digital marketing tactics, to solve today's modern marketing challenges.
In this introduction to Digital Psychology, given at the inaugural Etailcore 2014 European Summit, I introduce this exciting new discipline, and delve a little deeper into two specific areas of interest - Anchoring, and Dissonance Mitigation, to look at their implications for online retailers.
From: Andrew Nicholson
Related topics : marketing social psychology
MARIA MORENI - Physeon, High Quality China, High Quality Italy, Italychina Link, Eticmedia
Innovative, researcher, cross-cultural manager specialized in international networking, marketing, communication, innovation management, corporate social responsibility, China market.
Specialist in Chinese Public Affair, Chinese Psychology of Consumption, Chinese Social Media
Consultant credited to the Presidency of the Council of Ministers of the Italian Government since 2009.
" Friend of China and Chinese People" at CPAFFC Chinese People's Association for Friendship with Foreign Countries:...
From: HIGH QUALITY CHINA - ITALYCHINA LINK - PHYSEON
Related topics : corporate social responsibility and marketing / corporate social responsibility network / social media marketing specialists / social media network marketing / social media for market research