Australian Marketing Institute Conference 2011 - Using Social Channels in Marketing Campaigns

A selection of Vox Pops recorded at the 2011 Australian Marketing Institutes Annual Conference on October 19 2011 - The Future of Marketing. In this video, attendees and speakers of the conference discuss the use of social media in their marketing campaigns.

The questions in this series relate to the findings and discussion in the 2011 IBM CMO Study, which can be downloaded from http://bit.ly/CMOStudyAU.

Speakers in this video include:

Mark Crowe - CEO - Australian Marketing Institute

Rhy...

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From: IBM Australia & New Zealand

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