Selected videos for topic: marketing communications social media
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Leslie Marshall: Integrating Social Media into Global Marketing and Communication Efforts
Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events, Magazine, and Social Media at Morningstar, will share how social media is a central part of the company’s marketing and communication strategies. Leslie will discuss how the strategic objectives for social align with Morningstar’s mission and the benefits of a centralized structure, as well as how her team uses data to analyze results, develop new...
From: Digital Megaphone
Related topics : integrated marketing communications social media / social media marketing companies / marketing through social media / social media branding strategy / social media integration
The Power of Creativity in Social Media Marketing #140MTL @RubyMarCom
Renee M. Martinez, Founder and President of @RubyMarCom, http://rubymarcom.com Social Media Biz Summit Buffalo and http://raisingboysworld.com presents at #140MTL discussing the importance of creativity in social media marketing, communications and community management. Renee also teaches at Canisius College in Buffalo.
From: Mila Araujo
Related topics : creative marketing social media / manage social media
Unlock Unstructured Social Media Data in Marketing
Social media have created a reverberating "echoverse" for brand communication, forming complex feedback loops between the "universe" of corporate communications, news media, and user-generated social media. Prof. William Rand will talk about using computational linguistics techniques to analyze longitudinal unstructured data to understand these feedback loops. He will also talk about building agent-based decision support systems for word-of-mouth programs. It will be online and you can watch...
From: Hui Lin
Related topics : marketing communications social media / using social media for marketing research / social media marketing news / marketing through social media / social media brand management
HumberLaunch brings social media experts to Lakeshore Campus
HumberLaunch invited entrepreneurs, students, and faculty to discover how to effectively use social media for personal and business applications.
The two panels included:
Tonia Hammer- Molson Coors Social Media Manager
Cher Jones -- Social Media Trainer and Founder of Socially Active
Alanna Glicksman- Social Media and Digital for MasterCard Canada
Tyrone Warner- Interactive Associate Producer for CBC
Julie Tyios- Social Media Lead for Ford Canada
Shannon...
From: Humber College
Related topics : manage social media / social media canada / business using social media / social media expert / social media social
Satellite Marketing: Using Social Media to Create Engagement
Identifying opportunities for social media within integrated marketing communications, Satellite Marketing™ outlines a proven process to help you create an actionable strategic plan based on measurable goals.
The workshop provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.
The book, published by CRC Press, provides the education and reference. The workshops provide the training...
From: Kevin Popović
Related topics : integrated marketing communications social media / social media integration / social media strategy outline
Social Media Marketing In India | BrandBoyz
Social Media Marketing or SMM is the process of increasing awareness about your brand by using social networking platforms like Facebook, LinkedIn, Twitter, Google+, YouTube and many more.
Our Social Media Marketing in India services are based to help companies turn into a brand and get popular online. We at BrandBoyz, command years of in-field experience in making the communication between you and your clientele, an enriching experience. This way we act as your ally in the growth of both your...
From: Brandboyz
Related topics : social media marketing companies in india / marketing through social media / social media branding / social media help
SMC Chicago 2011 Brand Journalism
2011 social media community themes and insights from a community outlook panel hosted by Social Media Club Chicago on January 20, 2011 at Morningstar. Mark Ragan of Ragan Communications, @markraganceo, talks about brand journalism, content marketing and social media.
By Barbara Rozgonyi @wiredprworks - founder of Social Media Club Chicago @smcchicago http://smcchicago.org ; publisher of http://wiredprworks.com and social media speaker, strategist and trainer. 630.207.7530
From: Barbara Rozgonyi
Related topics : social media club of chicago / social media marketing strategist / social media branding / marketing through social media / social media content
The Importance of Brand Monitoring
It's important to know what’s being said about your brand online.
In this clip, we'll identify:
• The difference between traditional and online marketing
• The unique challenges related to social media
• Advantages and disadvantages of real-time communication
• How to protect your business in the online world
For more information about brand monitoring, or social media marketing, please check out Strella Social Media: http://strellasocialmedia.com/
From: Rachel Strella
Related topics : advantages of social media marketing over traditional marketing / social media online marketing / social media branding for business / social media information
Flourish Marketing & Communications
Flourish is a social media management and marketing firm, dedicated to helping women entrepreneurs discover the profitable benefits of establishing a strong online presence and genuine connection with their target audience.
From: Flourish Consulting & Copywriting
Related topics : marketing communications social media / social media marketing firm / marketing through social media / manage social media / social media firm
Business Communications - Social Media Marketing
Business Communications - Social Media Marketing
From: Alfonso Lopez
Related topics : marketing communications social media / marketing through social media / social media media