Selected videos for topic: marketing communications media mix
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How to Add Social Media to Your Marketing Communications Mix
To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can't simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. In this Magna Online Seminar on CD, led by Bob Johnson, Ph.D., we review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.
From: magnapublications
Related topics : social media marketing institute / social media social media
Social Media for Small Business
Former incubation-program graduate, MediaForce PR, discusses insider tips on how to: build a network around a business using social media, effectively communicate using Twitter, Facebook, LinkedIn, Pinterest and YouTube, integrate social media into a marketing mix, generate leads using social networks and leverage social media channels to maximize business goals. This information was first presented during a February 26, 2013 MECFairfax Lunch and Learn.
From: MEC-Fairfax Fairfax, Virginia
Related topics : business using social media / using social media marketing / social media network marketing / social network for small business / social media information
Social Media Marketing Essentials
Update your social media knowledge, not your status.
Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.
Want to get up to speed with the latest trends, techniques and technologies in social media? This course will help craft your own social media campaign through planning, execution and optimisation.
We offer a variety of social meda marketing courses online & in-class. Check them out and find which one is...
From: ADMA
Related topics : social media marketing campaign plan / marketing through social media / social media courses / social media help
Social Media vs. Traditional Media
Traditional media is not going away, it still has a place in your marketing mix. How you use it is changing. Add social media to your marketing is smart, but you can't put traditional messages in your social communications.
From: Triggerstrategies
Related topics : social media vs traditional marketing / using social media marketing / marketing through social media / marketing communications media mix
Public Lecture: Global Business in the Media Mix
Global Business in the Media Mix:
How Nissan and Other Firms are Driving D-I-Y News-making
Corporations are using the technological tools and messaging of the era to better define and deliver their own narrative stories, as marketing-communications increasingly enters journalistic terrain. These developments are displacing traditional media while making space at the table for citizen journalists.
Japan's No.2 automaker, Nissan, launched its Global Media Center in Yokohama in April...
From: Temple University, Japan Campus
Related topics : social media platforms for business / marketing communications media mix / social media tools for business / social media platforms for marketing / social media content
Direct Marketing: Getting the Media Mix Right - Sponsored by Canon Solutions America
In addition to attracting new customers, your business must develop a communications strategy that will help retain existing ones. Although choosing the right marketing mix isn’t always easy, the key is to assemble a group of direct marketing tactics that will win early sales and sustain your existing business.
This webinar will share marketing strategies that work in today’s world. Barb Pellow, Group Director at InfoTrends, will share survey data from InfoTrends’ recent Direct Marketing...
From: Canon Solutions America
Related topics : direct marketing media strategy