Marketo — Social, Mobile & the Future of Marketing Software

Marketo CEO, Phil Fernandez, explains how marketing software is tapping social media and social CRM to constructively respond to the change in control from seller to buyer. He shares how companies that adopt social business strategies, with fundamental prerequisites such as transparency and trust, are enabled with a powerful new channel to customer purchases and relationships. Phil describes how mobile is accelerating purchase cycles over the web, social and other channels and how location...

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From: Customer TV

Related topics : social media marketing software review / marketing through social media

Brawbox Intro

Our Company, Brawbox, is developing a next generation customer experience management tool to help companies better understand their customer behavior and use that information to increase revenue.

Our product is a cloud service aggregating data from social media, such as Facebook or Twitter, and from mobile clients. We also offer APIs to enable easy integration into existing systems.

By using open text analytics from social media, instant feedback from mobile surveys, mobile statistics or...

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From: Brawbox

Related topics : location based social media analytics

Appcelerator and FortiusOne Unveil First Mobile Location Analytics Platform

Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, and FortiusOne, the leading location analysis software provider, today announced they have joined forces to launch the first location-based analytics platform for mobile applications. The new Titanium+Geo platform allows enterprises, marketers and retailers to better understand where, when and how mobile applications are being used. Enterprise decision makers can now...

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From: GeoIQ

Related topics : location based social media platforms / location based social media marketing