Selected videos for topic: corporate brand reputation
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Personal branding and reputation management presenter, keynote speaker and trainer, Lida Citroen
HIGHLIGHT REEL: Personal branding and reputation management expert, Lida Citroen, is highly sought after by media, corporations and associations for her inspiring and empowering presentations on building and marketing your personal brand.
Citroen speaks at conferences, corporate events, conventions as a speaker and keynote. She also conducts 1 and 2-day workshops for groups looking to maximize their reputation, build a personal brand using social media, and create more effectiveness with...
From: LIDA360 / Lida Citroen
Related topics : reputation management personal branding / social media brand management / social media reputation management / brand reputation management / social media branding book
The Company Behind the Brand: In Reputation We Trust
Weber Shandwick's Corporate practice chair, Micho Spring, discusses our recent study, exploring the research findings and how the parent brand's reputation is more important than ever before.
From: WeberShandwickGlobal
Related topics : corporate brand reputation
Jason Baer: Social Media and Reputation Management
Jason Baer discusses the evolution of using social media in a corporate environment for reputation and brand management.
From: Radian6video
Related topics : social media reputation management / social media brand management / reputation on social media / brands using social media / manage social media
Defining Reputation Management and Why It's Important
Elliot Schreiber Ph.D., clinical professor of marketing and executive director of LeBow College's Center for Corporate Reputation Management, explains the importance of corporate reputation management in a changing economy and its role in building your company's brand.
From: LeBow College of Business
Related topics : define corporate reputation management / importance of reputation management / reputation management company / brand reputation management
online internet reputation management services consultants company brand corporate or personal Word
Call 715-817-0096 Reputation management services performed by our online internet consultants company can help build or repair your brand,personal and corporate identity.
Word of mouth marketing and advertising are EVERYTHING in today's world. Be honest with yourself for a second and think of yourself needing repairs done at your home, say you had a hail storm and didnt know of any roofer's but you need one now, so if you Google roofers in your area you will notice all of the roofers listed on...
From: Russell Checchin
Related topics : personal online reputation management services / online brand reputation management services / personal online reputation management companies / personal online brand reputation management / internet reputation management services
The management of intangibles and corporate branding
Introduction. This article is an analysis of the management of intangibles in corporations. This means redefining the identity and management of the corporate brand with a view to obtaining social recognition and the support of stakeholders. Methodology. The Delphi qualitative methodology has been adopted. The communication expert interviews reveal the consequences of intangibles management in the new communication media. Results. Intangibles management contributes to differentiating and...
From: Revista Latina
Related topics : social media brand management / corporate brand reputation / brand reputation management
Carbon Citizenship: linking brand equity, environmental reputation and sales
Peter Walshe Senior Global Director, Millward Brown
In its 2011 Carbon Citizenship survey, the Carbon Trust Standard revealed that 90% of the public want firms to commit to the average 3% per year emissions cut required for the UK to meet 2050 climate change targets.
Here, Millward Brown's Peter Walshe relates the findings back to BrandZ's global analysis of brand reputation, which has also found a distinct correlation between the strongest, most successful performers in its annual 'Top...
From: The Carbon Trust
Related topics : corporate brand reputation
ESMT - Research Video: CB Bhattacharya Talks About Getting Better at Doing Good
In this new video, CB Bhattacharya, E.ON Chair in Corporate Responsibility, talks about his recent research. He examines the question: "When companies do good things for the environment or for society, does it actually influence the consumer's intention to buy their products rather than a competitor's product?"
CB Bhattacharya's expertise is in the area of business strategy innovation aimed at increasing both business and social value. He is especially interested in how companies can use...
From: ESMT Berlin
Related topics : corporate brand reputation
น้อง...ยังขาดนวัตกรรม! (นิเทศฯนิด้า)
เป็นส่วนหนึ่งของวิชา CM7021 นวัตกรรมการจัดการตราสินค้า ภาพลักษณ์และชื่อเสียงองค์กร คณะนิเทศศาสตร์และนวัตกรรมการจัดการ นิด้า
This VDO Clip is a part of CM7021 Innovation Management of Branding, Corporate Identity and Reputation, Graduate School of Communication Arts and...
From: oat9135
Related topics : corporate reputation management / brand reputation management
Optimize PR and Communications with Coosto
Monitor your reputation and brand image with Coosto. With real-time alerting and push notifications you can prevent or solve any crisis easily.
Measure your brand image or corporate reputation via social media sentiment and analyse the underlying feelings, problems and needs. Monitor and analyse content from social networking sites, blogs, forums, (online and offline) news sites, radio and television for increased performance measurement.
From: Coosto
Related topics : social networking sites blog / social media network sites / social media brand monitoring / corporate image reputation