Selected videos for topic: b2b social media campaigns
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Social Media in Hermosa Beach - The Benefits Of B2B Social Media Marketing
Social Mediain Hermosa Beach
While many consumer brands have begun to shift to a more digitally-focused style of marketing, many B2B companies have been making a much slower transition. Because social media relies heavily on consumer engagement, many B2B companies have felt that social media marketing tactics do not apply to their business or target audience. As social media platforms like Facebook, Twitter, Instagram, and LinkedIn have become a more ingrained part of our daily lives, more and...
From: Status Flow
Related topics : b2b social media marketing / social media marketing companies / social media marketing campaign / social media marketing websites / social media audience engagement
Social Media Hot Seat and Favorite Tools
At the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns put on the spot. Social media expert Jason Baer of Convince and Convert analyzed their efforts. Hear some of the best practices to implement in your social media campaign. Forum attendees discussed their favorite online strategies.
From: MarketingProfs
Related topics : social media marketing campaign / social media online marketing / social media expert / b2b social media strategy / social media tools
iStartTV Tom Skotidas
2 July 2014 Video interview: Social media expert Tom Skotidas talks to iStart about a successful social selling campaign he created for a multi-national IT software company. Practical lessons here for anyone looking at how social media can be used to enhance B2B sales performance...
iStart recently sat down with Tom Skotidas, who runs B2B social media agency Skotidas to discuss social selling using social media tools.
In a series of interviews, Tom discusses how to manage your personal...
From: iStart Ltd
Related topics : successful social media campaigns examples / successful social media campaign / social media tools 2014 / social media management tools / social media brand management
Social Media, How it impacts your business now
It doesn't matter if the nature of your business is B2B, B2C, or something in between. Significantly improve your marketing ROI by integrating a highly strategic social media marketing campaign into your marketing mix. If you don't think social media is impacting your business, the stats in this video will change your perspective. The award winning Osterholm Digital Marketing Group (ODM) develops strategy, designs, builds, tracks, publicizes and analyzes your entire social media campaign. We...
From: ODMGroup
Related topics : social media marketing campaign / social media marketing strategy / social media impact on business / marketing through social media / social media integration
Eric Schwartzman on Current Social Media Topics & Future Trends: PRSA 2011 Digital Impact Conference
http://www.prsa.org/Conferences/DigitalImpact/
Eric Schwartzman, PRSA 2011 Digital Impact Conference Co-Chair discusses:
• The continued growth of PRSA's social media conference and how the sessions now highlight social media's impact on B2B, financial services, health care and other industry sectors.
• Mobile communications and other social media hot topics.
• Future trends in social media such as more realistic social media marketing campaign objectives and PR's role fighting...
From: PRSA National
Related topics : social media marketing future trends / social media conference / social media social
Using KPIs to understand the ROI of social media campaigns
Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.
Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.
From: NapierPR
Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist
Social Media Marketing Campaign for Business to Business (B2B) Case Study by Embark Social
WATCH HOW A Business To Business Company enjoy success via Social Media Marketing Campaign with Embark Social. We build a community of loyal fans, developed content to tell the story of the brand that leads to sales lead for the company. The company is based in Singapore and is reaching potential clients in overseas markets. Contact us at http://www.embarksocial.com/contact for more information.
From: Embark Social
Related topics : social media marketing campaign / social media marketing companies / marketing through social media / social media content
The Difference Between B2B v B2C Social Media
Having a sound social media strategy is incredibly important for any company. In this video, Steven Melfi, Director at Affect, shares the differences between a B2B and B2C campaign.
From: affect
Related topics : b2b social media strategy / social media companies / social media campaign
Social2B: Social Media Marketing, Consulting, and Product Development Agency
Social2B is an Enterprise Social Media Marketing, Consulting, and Product Development team of top industry professionals, dedicated to helping B2C and B2B clients leverage the explosive growth of social media marketing. We create solutions at the intersection of marketing, technology, and social media that drive client engagement, conversion and bottom line results, backed by unique metrics, measurement and campaign management methodologies. We advise Enterprise clients on social media maturity...
From: Social2BTV
Related topics : social media marketing consulting / social media marketing agency / social media b2b marketing metrics / marketing through social media / social media consultant
The benefits and challenges of integrating social media in your B2B marketing
ww.b2bmarketingforum.nl
Kors van Wijngaarden, Global Director Online Marketing & Strategy at Philips Healthcare, about the benefits and challenges of integrating a social media campaign in your B2B marketing strategy.
Yuri van der Sluis (YuTrain) interviews marketing experts, speakers and visitors at the B2B Marketing Forum 2012 (organized by www.spotonvision.com).
From: Shimon Ben Ayoun
Related topics : b2b social media marketing / marketing through social media