Active Network Understands The Value of A Facebook Fan

When The Active Network started social media a few years ago, it was a trial. They were given a little rope to try some innovative things, but Justin Ramers, Director of Online Marketing, new that if he couldn't measure it...it would eventually go away. Today, the ROI of social media is still a big issue for many companies. With Adobe, The Active Network has figured out how to measure the exact worth of Facebook fan, whether they click a like button or acquire a new fan, they know exactly how...

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From: Adobe Marketing Cloud

Related topics : social activity network / social issues in the media today / measuring social media roi