Social Media Optimization

Expand your Brand Reach, Intensify Engagement, Promote New Customer Acquisition, Ignite Customer Loyalty and Let your Brand Sizzle in Social Media! http://kafedigitalmarketing.com/social-media/

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From: KAFE Inc.

Related topics : social media branding / social media optimization / social media engagement / promotion social media / social media social

The Biggest Mistake You're Making On Social Media

Marketers, Carrie Kerpen has a newsflash for you: Many of us are doing social media entirely wrong.

Last week, Socialbakers conducted a social media pulse check* across 82 countries and 20 industries in order to discover what we're focusing on and, more important, what we're not. And do you know what they found? 61.7% of brands' social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let's think about that for a second. There's a huge...

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From: Likeable Media

Related topics : search & social media marketing

3 Steps to Social Media Success

http://www.youbrandinc.com/social-media/3-steps-to-social-media-success/

Key Points:

* There are three core steps to social success: Acquisition, Engagement, and Monetization

* To grow a fan base create unique offers for acquisition of fans and followers

* Content aggregation is not enough for engagement, create unique emotional based engagement concept that speak to your target market

* Monetization happens at different stages and only possible after youve done the...

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From: You Brand, Inc.

Related topics : social media marketing steps / social media engagement / social media content

Survey Reveals the Role Social Media Plays in Mergers & Acquisitions—Kareen Zimmer

There's no doubt, social media is rapidly changing the way companies go about their business. But, as could be expected, some industries are more quick to change while others are more cautious—or even skeptical. So while a recent survey by Fasken Martineau sheds light on widespread use of social media in mergers and acquisitions, it also tells us there's still a long ways to go. Joining me to explain the findings of the survey is Fasken Martineau attorney Kareen Zimmer, author on the firm's...

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From: The LexBlog Network

Related topics : acquisitions social media / social media changed business

SMO - Social Media Optimization Revealed

Expand your Brand Reach, Intensify Engagement, Promote New Customer Acquisition, Ignite Customer Loyalty and Let your Brand Sizzle in Social Media!

Social media optimization is a task-intensive online marketing effort. It requires daily hours of interacting with prospects. SMO can be a full-time job on its own. Don’t let it distract you from your core business.

http://www.kafedigitalmarketing.com/services/social-media/

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From: KAFE Inc.

Related topics : social media marketing optimization services / social media branding for business / social media online marketing / social media engagement / promotion social media

Paul Marchand-Social media and recruiting

Paul Marchand, Vice President, Global Talent Acquisition at PepsiCo, discusses social media and recruiting at the 2011 Human Capital Institute (HCI) Strategic Talent Acquisition conference in New York City.

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From: HCITalent

Related topics : social media for recruitment

Using social media in college recruiting

All college recruiters know that social media is a great way to reach college students and recent grads. But are all college recruiters using social media to its full advantage? How can social media help drive traffic to a company's blog, website, or college recruiting page?

Steven Rothberg, President/Founder of College Recruiter, offers suggestions for recruiters and talent acquisition professionals in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.

He...

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From: College Recruiter niche job search site

Related topics : college recruiting and social media / using social media for recruitment / social media sites for recruitment / social media help / social media management company

Improve your job prospects with social media

Employers use social media to source talent. Caroline Berns, Head of Talent Acquisitions at Ericsson's, gives her insights into using these platforms for maximum effect.

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From: eNCA

Related topics : why use social media / jobs in social media / social media platforms / social media media

Optimize Digital Marketing & Social Media - Interview with Charlotte Blank of General Motors

Lee Odden, Author of http://OptimizeBook.com: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing interviews Charlotte Blank, Manager of Social Media for General Motors about digital marketing and social media during the Online Marketing Summit in San Diego 2012.

Charlotte answered two key questions in the interview:

1. How much do you segment your digital marketing towards customer acquisition vs. customer retention? How does social media play...

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From: TopRank Marketing TV

Related topics : social media marketing manager interview questions / social media online marketing / manage social media / social media content / seo social media

The Landscape - 4.1.4 - Mergers and Acquisitions

social media

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From: Cool College Helpers

Related topics : acquisitions social media