Disney-ABC Combines Entire Portfolio Into One Ad Sales ...

Disney-ABC is consolidating its advertising sales division to span the company's entire portfolio, which�includes ABC Entertainment, ABC Daytime, ABC News, Disney Channel, Disney XD, Disney Junior, Radio Disney and Freeform.

Veteran executive Rita Ferro (pictured above) will oversee the operation and report in to Bruce Rosenblum, the company's president of Business Operations.

Ferro told...

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Related topics : disney media advertising sales and marketing group / media marketing executive