Asian marketing trends in 2017 - bizcommunity.com

Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017.

Lucy Aitken

Lucy Aitken, case study editor at Warc, comments, "We have scrutinised the data of more than 200 entries to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change.