Website: http://www.workingpsychology.com

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2 selected articles

Everyday Influence and Persuasion: the Media

 

Persuasion is everywhere.

I once tried to count the number of direct attempts to control my thoughts and behavior I encountered in a single day. This included people requesting me to do things, forcing me to do things, asking me to buy things, telling me to pay for things, showing me where to stop and when to go, suggesting how I should think about things,...

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Date: 2004-08-21 18:38:14

Related topics : social media executive education program / mass marketing media / marketing communications and media management / media and social influences / media marketing manager

Introduction to Social Influence, Persuasion, Compliance ...

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This portion of the Working Psychology website offers a brief introduction to a big topic: social influence, the modern, scientific study of persuasion, compliance, propaganda, "brainwashing," and the ethics that surround these issues. Although these topics aren't always simple (it is, after all, science), I've done my best to make this introduction...

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Date: 2004-08-21 18:45:14

Related topics : social marketing research / marketing social psychology / examples of social marketing campaigns / world social marketing