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The Next Generation of Social Media in the Office

Email is still the king of office communications, but company-hosted social networking platforms are gaining in popularity, especially among younger workers.

When you need to get a message to a colleague, what's your preferred mode of communication? Do you dash off an email, pick up the phone, or maybe send an instant message via the company's intranet? A lot has changed since the era of...

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Related topics : social networking sites communication effects / business use of social networking sites / use of social network sites / employee social networking sites / social networking sites have changed communication

How to Choose the Right Digital Marketing Model

And then there is Walmart, a prototypical Demand Generator. For example, the company is focused on converting visits to its website, social media properties, and mobile apps into actual sales. To accomplish this, it has developed capabilities in "real-time decision making" and "personalization and targeting."

The company's in-house media platform, Walmart Exchange, is a robust ad-serving platform...

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Related topics : social media marketing companies / digital media marketing strategy / social media marketing strategy example / social media management company business plan / online media marketing companies

Reality Is Perception: The Truth about Car Brands

Reality Is Perception: The Truth about Car Brands

Expensive advertising cannot compensate for weak brands and undifferentiated products.

Illustration by Lars Leetaru

A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car's brand. For mass-market cars,...

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Related topics : mass marketing media / brand and reputation / new media marketing strategies

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Related topics : media advertising and marketing