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5 selected articles

Digital Marketing: What is it? | SAS

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't - typically in real time.

Digital marketers monitor things like what...

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Related topics : digital media marketing / direct marketing media channels / organizations using social media marketing / marketing digital / using social media marketing

What is digital marketing? | SAS

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't - typically in real time.

Digital marketers monitor things like what is being viewed, how often and for...

Read more

Related topics : digital media marketing / marketing digital / direct marketing media channels / organizations using social media marketing / using social media marketing

SAS Marketing Automation | SAS

SAS® Marketing Automation

More campaigns. Better results. Higher ROI.

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by...

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Related topics : marketing automation / social responsibility marketing campaign / social marketing campaign / social marketing software

Fraud & Security Intelligence | SAS

How to Buy

Safeguard your organization's reputation and your bottom line by stopping improper payments associated with fraud, waste and abuse before they occur. Get early warning of emerging threats, and keep costs in check. SAS® adds an essential layer of protection so you can:

Detect fraud, waste and abuse with accuracy and precision. Our unique approach uses multiple analytical techniques -...

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Related topics : social network analysis business / analysis of social network data

Marketing Insights | SAS

Customer Analytics

Marketing Analytics

Gut-feel marketing won't get the results you're after. You need to make smarter, fact-based decisions based on reliable, relevant data and powerful analytics. Learn how to plan and manage your marketing programs more efficiently and effectively than ever before. Streamline your marketing operations. Get more value from your digital assets. Link marketing...

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Related topics : marketing digital