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The case for—and against—outsourcing social media ...
The case against outsourcing social media
1. Outsourcing is not as personal
This year I read a colleague's new book. When he popped up in my Twitter stream, I congratulated him on his success. Because Twitter is a place to have conversations, I expected him to respond. He didn't; it felt weird.
He had outsourced his Twitter activity to someone who did not have the common sense to say "thanks" upon receiving my tweet. My friend missed the personal engagement the platform offers, as well as the opportunity to build a relationship. Unfortunately, he also created a bad impression.
[RELATED: Master essential social media tools at...
Related topics : outsourcing social media / social media tools for business / social media platforms for business / social media marketing business opportunity / benefits of social media marketing for business
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How to talk politics on social media--and keep your job The online landscape can seem like a war zone these days, with emotions running high and substantive facts running low. Here's advice on staying professional when you chime...
Related topics : political social media / jobs in social media / social media jobs / online social media
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