Website: https://www.kobo.com
Rank: 237 / 692
3 selected articles
Social Media ROI eBook by Olivier Blanchard ...
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming...
Related topics : social media roi olivier blanchard / social media marketing program / integrated marketing communications social media / business using social media / social media terms of use
「Media Strategies for Marketing Places in Crisis」（Eli ...
Kobo
28000 Kobo
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image...
Related topics : media strategies for marketing places in crisis / media marketing strategies / media city marketing / media advertising and marketing / media marketing campaign
Media Strategies for Marketing Places in Crisis eBook by ...
Or, get it for 28000 Kobo Super Points!
See if you have enough points for this eBook. Sign in
Synopsis
Show more
Show less
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly,...
Related topics : media strategies for marketing places in crisis / media marketing strategies / media city marketing / media advertising and marketing / media marketing campaign
3 Resources