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Marketing On Social Networking Sites - Forrester

Marketing On Social Networking Sites

July 5, 2007

Cynthia N. Pflaum

Why Read This Report

Social networking sites (SNSes) like MySpace.com and Facebook attract large numbers of mostly young users who are eager to engage with their...

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Related topics : marketing on social network sites / using social networks for marketing / advertising using social networking sites / social marketing network / advertising on social network sites

Drive Social Marketing Success With The POST Process

When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting business objectives....

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Related topics : social marketing success / social media marketing strategies / social media marketing strategy / social marketing objectives / social marketing strategies

Forrester : Playbook : The Social Marketing Playbook For 2017

Social Marketing Is A Vital Part Of Your Post-Digital Transformation

Social marketing is at a crossroads. B2C marketers intuitively know that it's working, but they can't articulate how....

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Related topics : social marketing program / social marketing business / social marketing strategies / social marketing technologies / social marketing best practices