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A social media analysis in six steps | Socialmedia.biz
3Define the organization's online goals. What, specifically, does the organization want to accomplish with social media?:
o Get the word out about their brand.
o Offer a platform for getting a specific message out.
o Target new customers.
4Assess the resources available to the organization.
o Outline the resources the organization has on hand to facilitate social media efforts.
o Estimate how many hours a day the organization can afford to expend on social media efforts...
Related topics : post social media strategy / social media optimization tips / social media marketing strategy steps / social media optimization strategy / online social media websites
Social media policies | Socialmedia.biz
Social media policies
Here are a number of publicly available social media policies and guidelines for corporations, nonprofits and media companies. In some cases, we've reproduced them on this site because of how often they get moved around or dislodged.*
If you're in the market for a Social Media Policy, contact Socialmedia.biz -- we're created several...
Related topics : company social media policy / social media marketing policy / social media policy / social media market research companies / public sector social media
Social media and social tools defined | Socialmedia.biz
Buffer
I am reprinting the following from Get Real -- originally published 6 December 2005 -- since a number of folks (@socialtechno, and others) were discussing the earlier post and my definition of social media, which I think holds up pretty well today, although I would enlarge it beyond blog posts and the blogosphere to include a greater range of social tools, now:
I was having coffee with Ian...
Related topics : social media tools definition / social media software tools / internal social media tools / social media tools for business / new social media tools
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