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What is relationship marketing? - Definition from WhatIs.com
Relationship marketing is a facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business,...
Related topics : companies that use social media marketing effectively / social media marketing software review / organizations using social media marketing / social media marketing companies / social media marketing strategy example
What is social media listening? - Definition from WhatIs.com
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.
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Related topics : social media listening tools definition / social media listening tools free / social media listening tools / social media monitoring tools definition / social media listening definition
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