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Social media analytics tools offer customer insights, but ...
Social media analytics tools offer customer insights, but care needed
by Nicholas Evelson, Contributor
While analyzing social media data can yield valuable information, consultants caution that the process is still a complex and inexact science.
FROM THE ESSENTIAL GUIDE:
Essential Guide Section you're in:Confronting the challenges of social media analytics tools
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What is social media analytics? - Definition from WhatIs.com
Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.
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