Website: http://blogs.wsj.com
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2 selected articles
Social Media Ad Spending to Hit $24 Billion This Year ...
Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.
The bulk of those dollars will flow to Facebook, which will continue to reign supreme in the social-media marketplace, eMarketer predicts.
Facebook alone will make $15.5 billion in ad revenue this year, about two-thirds of all global ad spending on social...
Related topics : social media ad spend emarketer / social media ad spend 2017 / social media ad spend 2016 / social media ad spend / social network ad spending
Social Media Spending is on the Rise But Impact Is Hard to ...
Justifying how ad dollars get spent is a constant concern for marketers, who face increased pressure to deliver on margins and show results. Marketing spending typically generates more than 8% of company revenue, according to the Duke study. Marketing budgets are expected to increase more than 5% this year.
Marketers' increased spending on social media are likely going towards technology and infrastructure to support the medium, rather...
Related topics : social media marketing spend / social media marketing companies / social media impact on marketing / social media ad spend / using social media marketing
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