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Building Brand Wealth- OBL and his use of Social Media
The image was global, and for many, disturbing. OBL He established a vast network that operated under the radar while he built a global terrist network with worldwide noteriety. How was this single individual able to accopmlish this amazing feat? Needless to say he was able to gain frequent access to the media every time his group carried out a terriristic act. But he was one of the early benefacters of the reach and personal connection through the use of social media. His vision and message...
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Related topics : brands using social media / social media brand management / social media network marketing training / social media executive education program
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