Place Marketing

The author of "Media Strategies for Marketing Places in Crisis" speaks about place branding in Rio de Janeiro, Philadelphia and China. For more information please visit www.marketingincrisis.com

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From: eranrunner1

Related topics : media strategies for marketing places in crisis

Download Media Strategies for Marketing Places in Crisis Improving the Image of Cities, Countries an

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From: M. Hannalee

Related topics : media strategies for marketing places in crisis

Media Strategies for Marketing Places in Crisis

Natural disasters, terror attacks, war and negative stereotypes create challenges for marketing places as tourist destinations. In their book, Media Strategies for Marketing Places in Crisis, Dr. Eli Avraham and Eran Ketter, of the Department of Communication at the University of Haifa, analyze tourism marketing campaigns of places around the world and offer strategies for successful marketing. Produced by the Academic Channel.

View this and other programs on the Academic...

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From: אוניברסיטת חיפה - University of Haifa

Related topics : media strategies for marketing places in crisis