Selected videos for topic: corporate identity and reputation
→ 8 Videos
Check also 7 Articles for this topic
Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding and Corpor
From: G Walsh
Related topics : corporate image reputation
Mary Jo Jacobi On Corporate Identity, Branding and Reputation Management: Gerson Lehrman Group
Corporate branding expert Mary Jo Jacobi talks with GLG (Gerson Lehrman Group) about corporate identity, reputation management and branding.
Mary Jo Jacobi has led reputation management and public affairs for Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert. Most recently she served as Executive Vice President of BP America in the aftermath of the Gulf of Mexico oil spill. Jacobi has the rare distinction of having been appointed to office by two U.S....
From: GLG (Gerson Lehrman Group)
Related topics : corporate online reputation management / corporate reputation management / online brand reputation management / brand reputation management / corporate brand reputation
Facets of Corporate Identity, Communication and Reputation
From: Pat Chandler
Related topics : corporate communication and reputation
#AegisTL #Agency #Digibate - Zahn Rossouw -- Senior Consultant, Yardstick
Zahn has more than 16 years senior management experience across a number of marketing disciplines. She has been responsible for developing strategies and managing the implementation of corporate advertising, corporate sponsorship, corporate identity, brand management, stakeholder management, public relations, reputation management and international positioning programmes and has been the custodian of corporate reputation, brand equity and trade mark portfolios for Eskom and Business Connexion,...
From: Bizradiomedia
Related topics : corporate reputation management strategy / corporate reputation management / brand reputation management / corporate brand reputation / business reputation management services
Wrap Up of the 17th International Conference on Corporate Reputation
Data-driven insights dominated the proceedings of Reputation Institute's 17th International Conference on Corporate Reputation, Brand Identity and Competitiveness, which attracted 330 participants from 40 different countries, including both practitioners and business communications scholars.
From quantitative approaches to stakeholder relationship management to the latest research on the contribution of brand personality to overall reputation, the value of analytics-supported reputation...
From: Reputation Institute
Related topics : corporate reputation conference / reputation management personal branding / brand reputation management
SKOOLnet LIVE! - TCU Webinar: Leading an Organization Through Strategic Change
Led by Dr. Suzanne Carter, Executive Director of the Executive MBA Program at Texas Christian University's Neeley School of Business. Carter's expertise is strategic decision making and managing corporate reputation and identity. She has been published in the Journal of Management Studies, Journal of Leadership and Organizational Studies, Corporate Reputation Review and Journal of Business Ethics.
From: sernational
Related topics : corporate reputation management / corporate reputation review / business reputation management
น้อง...ยังขาดนวัตกรรม! (นิเทศฯนิด้า)
เป็นส่วนหนึ่งของวิชา CM7021 นวัตกรรมการจัดการตราสินค้า ภาพลักษณ์และชื่อเสียงองค์กร คณะนิเทศศาสตร์และนวัตกรรมการจัดการ นิด้า
This VDO Clip is a part of CM7021 Innovation Management of Branding, Corporate Identity and Reputation, Graduate School of Communication Arts and...
From: oat9135
Related topics : corporate reputation management / brand reputation management
ESMT - Research Video: CB Bhattacharya Talks About Getting Better at Doing Good
In this new video, CB Bhattacharya, E.ON Chair in Corporate Responsibility, talks about his recent research. He examines the question: "When companies do good things for the environment or for society, does it actually influence the consumer's intention to buy their products rather than a competitor's product?"
CB Bhattacharya's expertise is in the area of business strategy innovation aimed at increasing both business and social value. He is especially interested in how companies can use...
From: ESMT Berlin
Related topics : corporate brand reputation
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