Social Media & the Transformation of Business

The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...

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From: adtechevents

Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference

Social Media Q&A for @NeumannCampus & Tom Matys

This video answer six social media marketing & strategy questions by Neumann University students.

Questions:

1. Is social media worth the time and effort to use? Why?

2. When turning to social media what questions are you most confronted with by clients?

3. What are the various models for implementing social media within a company?

4. hat is the proper work/life balance when dealing with social media? For example being

a part of your company's facebook or twitter page can...

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From: Natascha Thomson

Related topics : social media marketing questions / social media marketing strategy example / social media marketing companies / marketing through social media / social media social