How to Create a Social Media Strategy + Plan - Smart Insights

Creating your social media strategy and tactical plan

1 - Building the strategy

noun Strategy / A plan of action designed to achieve a long-term or overall aim.

First you need to understand what a strategy is, and isn't it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a...

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Date: 2017-03-10 06:45:13
Website: http://www.smartinsights.com

Related topics : social media marketing plan example / social media marketing strategy example / social media marketing strategy steps / social media strategy example / social media marketing strategies

Our 13 Best Social Media Marketing Tips EVER! | WordStream

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Our 13 Best Social Media Marketing Tips EVER!

Last updated: Nov 29, 2016

Social Media

Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing . The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you...

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Date: 2017-03-10 06:09:45
Website: http://www.wordstream.com

Related topics : social media market opportunity / post social media strategy / companies that don't use social media effectively / social media campaign ideas facebook / social media optimization tips

7 Actionable Testing Ideas to Optimize Your Social Media ...

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Make Bill Nye proud. Use science to optimize your social media campaigns. Photo by Ed Schipul .

Conversion rate optimization is often associated with increasing sales and revenue. But the principles of CRO can be used to improve any desired action.

In this post, I want to focus on applying CRO principles to social media campaigns. How can we use tactics like A/B testing and heat maps...

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Website: http://unbounce.com

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