20 Must Know Digital Marketing Definitions

If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left out. To catch up, here are 20 key definitions of phrases commonly used in the digital marketing industry.

1. CTR - Click-Through Rate

Click-through Rate identifies the...

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Website: http://www.business2community.com

Related topics : social network traffic generator / marketing digital / business use of social networking sites / how many people use social networking sites / social network community of practice

Pinterest is quietly generating revenue by ... - LL Social

Listening - Podcasts

Pinterest is quietly generating revenue by modifying user submitted pins.

Additional Update (2/15):  Pinterest adds disclosure about how they (might) make money, my error about Skimlinks and a conversation with the Pinterest CEO.

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add...

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Website: http://llsocial.com

Related topics : make money on social network / make your own social networking site like facebook / social network affiliate program / make your own social networking site for free / making your own social networking site for free

Klout - Wikipedia

Methodology[ edit ]

Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam /dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout...

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Date: 2017-03-08 08:11:38
Website: https://en.wikipedia.org

Related topics : social media advertising criticism

MKT 380 Introduction to Social Media Marketing - LibGuides


The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...

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Date: 2017-03-10 08:58:14
Website: http://calstatela.libguides.com

Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies