Selected articles for topic: corporate reputation management pdf
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Crisis Management and Communications | Institute for ...
by W. Timothy Coombs
Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral part of crisis management teams. So a set of best practices and lessons gleaned from our knowledge of crisis management would be a very useful...
Related topics : corporate reputation management strategy / online reputation management strategy / media strategies for marketing places in crisis / online reputation repair reviews / internet reputation repair reviews