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Executive Diploma in Digital Marketing - hkma.org.hk
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Introduction
With nearly 5 mil netizens and 2 mil online shoppers in Hong Kong, digital marketing is a growing trend and cost-effective way to acquire and engage customers, not to mention if your company aims at the global market. According to the "Advertising Spending Projections 2012" survey organized by Hong Kong Advertisers Association, although TV (27%) and newspapers (22%) still...
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https://www.hkma.org.hk
Related topics : digital media marketing courses / digital media marketing plan / digital media marketing strategy / digital media marketing / companies that use social media marketing effectively
Social Network Design: Examples and Best Practices ...
There's a lot of variety out there in the realm of social network design. Some sites keep a very professional approach (like LinkedIn 1 ) while others have a more organic, free-form look (like MySpace 11 2 ). Most sites fall somewhere in between, mixing professionalism with personalization (like Facebook 15 12 3 ). But what's the best way to design a social network? What are the elements that...
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https://www.smashingmagazine.com
Related topics : make your own social networking site like facebook / new social networking sites like facebook / create a free social networking site like facebook / social networking sites have changed communication / social networking sites communication effects
Facebook vs. Google: Who Can Benefit Your Business More ...
Home : Facebook Ads vs. Google AdWords: Which Should You Be Using?
Facebook Ads vs. Google AdWords: Which Should You Be Using?
Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies' long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with...
Date: 2017-03-10 09:48:09
Website:
http://www.wordstream.com
Related topics : social network based people search service / people social network search / free social network search / social network search / paid social network
12 Proven Steps to Successful Giveaway Campaigns
Giveaway campaigns are great for getting people talking about your brand. But it's the perfect giveaway that sparks dynamic growth we're all seeking!
Creating the perfect giveaway doesn't have to be hard. There are proven tactics you can use today, no matter how large or small your reach is, to drive traffic, attract new fans and followers, capture leads, and generate new top-line sales.
Just...
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http://growthhackingpro.com
Related topics : new social media sites like facebook / social media sites for business promotion
4 Video Contest Ideas to Boost Your Social Engagement ...
Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe . Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video, according to a recent infographic by Hubspot.
But what promotional strategies should marketers be considering when they think about...
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http://www.convinceandconvert.com
Related topics : social media marketing strategy example / social media marketing strategies / social media marketing strategy / creative social media marketing ideas / creative marketing social media
Universities Using New Technologies | Top Universities
Find out how universities around the world are making use of some of the latest technologies, from smartphone apps to interactive lecture theatres.
Nowadays, technology is an integral part of student university life. But while some universities stick to the standard elements - intranet, email, searchable library catalogue - others are rather more innovative in their approach.
Mobile phone apps to...
Date: 2017-03-10 10:07:29
Website:
https://www.topuniversities.com
Related topics : universities using social media / benefits of social media for university students / advantages of using social media for students / advantages of social media on students academic life / advantages of social media on students personal life
"Advantages And Disadvantages Of System Approach To ...
Advantages And Disadvantages Of Informa
Advantages and Disadvantages of information technology in Business Advantages: Increases production and saves... time:�Business use technology to automate tasks.� A good example is a bakery which uses automated temperature censors to detect any drop or increase in room temperature in a bakery. These censors will send information directly to the operator...
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http://www.studymode.com
Related topics : social media management information system / advantages and disadvantages of using social media for market research / social network management system / social media management system / online services management system
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
Browse - Social Impact & Assessment Tools | Foundation Center
This is a method for measuring social impact by asking enterprise managers to define the single most important output they create and the unit cost of that output and to calculate how much is spent for every successful output created.
Santa Clara University GSBI[TM]
Method
SROI Toolkit
An impact assessment and management system, the SROI Toolkit provides a methodology that is designed for use...
Website:
http://trasi.foundationcenter.org
Related topics : social network analysis methodologies for the evaluation of cluster development programs / social networking negative impact on relationships / social media impact on business / social networking negative impact on education / social media impact on relationships
Media and Communication Studies | Top Universities
As the media and communication sector becomes ever more diverse and dynamic, degrees in the field of media and communication studies are also growing in popularity. Read our guide to see if this could be the right subject area for you, and to find out about the different specializations and careers paths you could pursue.
Did you have your own blog, Twitter account and Pinterest board before most...
Date: 2017-03-10 09:27:48
Website:
https://www.topuniversities.com
Related topics : marketing communications new media / marketing communications and media management / marketing communications social media / marketing communications media planning / marketing communications media
SEO & SEM Company in Singapore | PurpleClick Media
Thought Leadership
Currently Running A Google Adwords Campaign?
Studies have shown that most businesses that are running their own Adwords campaigns, are not aware that they may have been wasting up to 25% of their advertising spend. Let us help you find out whether your campaigns are producing results for you.
Request for a Complimentary Adwords Campaign Audit.
Request For Report
Build your...
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http://www.purpleclick.com
Related topics : search engine marketing social media / social media marketing campaign cost / social media marketing campaign / search & social media marketing / social media online marketing
Marketing Mix (4p's) - Promotion and Promotional Strategies
Communication through mass media, the firm will usually pay for this type of communication.
Public Relations
Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations.
Sales Promotion
Promotions designed to...
Date: 2016-06-21 12:32:07
Website:
http://learnmarketing.net
Related topics : social media promotion strategy / social media promotion mix / social media marketing strategy for schools / social media marketing strategy example / advantages of social media marketing strategy
10 Day Marketing Plan To Launch An App - Business 2 Community
One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app.
While working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for...
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http://www.business2community.com
Related topics : free social media marketing apps / social media marketing apps / free social media marketing plan template / social media marketing plan template excel / social media marketing plan template
Top 25 Free or Cheap Reputation Management Web Apps - UpCity
February 26, 2013 Reputation Management 0
Managing your online reputation is critical today. Anyone, anywhere can pretty much publish anything they want about you at any time. Sure, you can try to remedy issues when you're aware of them--and that's exactly where online reputation monitoring comes in. Because if you don't know it's there, you can't address it.
The task seems daunting. You have so...
Website:
http://upcity.com
Related topics : free online reputation monitoring tools / online reputation management tools free / online brand reputation monitoring and management / free online reputation management services / free social media reputation management tools
Identity theft | ACORN
Identity theft occurs when a criminal gains access to your personal information (such as your name, address, date of birth or bank account details) to steal money or gain other benefits. Even if you think thieves only have a small amount of information about you, they can use it to find more information about you, including photographs, your date and place of birth and even information about your...
Date: 2017-03-10 11:32:30
Website:
https://www.acorn.gov.au
Related topics : identity theft social networking sites / identity theft social networking / social media sites result in loss of personal information because / social media small businesses and the control of information / online social network websites
Social Network Marketing: What Works? - HBS Working ...
Social Network Marketing: What Works?
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Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook. Key concepts include:
Some social network users are influenced by the purchases of their friends.
Of these users, 40...
Website:
http://hbswk.hbs.edu
Related topics : make your own social networking site like facebook / new social networking sites like facebook / social networking sites work / advertising using social networking sites / impact of advertising on social networking sites
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
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https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
Greater Boston Executive Program | MIT Sloan Executive ...
Director, Services Delivery
CFO, Media Division
Please note that faculty are subject to change and not all faculty teach in each session of the program.
FACULTY DIRECTOR
John Van Maanen
Erwin H. Schell Professor of Organization Studies
John Van Maanen is the Erwin H. Schell Professor of Management and a Professor of Organization Studies at the MIT Sloan School of Management.
He works within the...
Website:
http://executive.mit.edu
Related topics : social media participation and performance at work a longitudinal study / social media executive education program / social media management information system / organizations using social media / social media management company uk
Return on marketing investment - Wikipedia
Short term[ edit ]
The first, short-term ROMI, is also used as a simple index measuring the dollars of revenue (or market share, contribution margin or other desired outputs) for every dollar of marketing spend.
For example, if a company spends $100,000 on a direct mail piece and it delivers $500,000 in incremental revenue, then the ROMI factor is 5.0. If the incremental contribution margin for...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / media marketing terms / social media marketing business opportunity / using social media as a market research tool / social media marketing revenue model
18 Social Networks For PetLovers, Owners & Pets - Social ...
18 Social Networks For PetLovers, Owners & Pets
March 25, 2012
46 Comments
Social Networks For Petlovers
As part of my niche social network series, today I am going to cast a light on social networks for pets! Yes, that's right, social media networks for Pets-Lovers, Owners and their pets. With over 170 million dog and cat owners in North America alone, there is clearly a strong social community...
Website:
http://socialmediapearls.com
Related topics : pet social networking sites / create a free social networking site like facebook / social media networking sites list / create a free social networking site with chat / list of social networking sites
7 Facebook Contest and Promotion Ideas with Examples
7 Facebook Contest and Promotion Ideas with Examples
Did you know that 34% of Facebook users like a Page to get access to the brand's promotions and/or discounts?
Because of this, your Fans want you to run contests and provide offers for them on Facebook.
Whether you're just getting on the social media marketing bandwagon or are looking for some inspiration, these Facebook contest and promotion...
Website:
http://blog.wishpond.com
Related topics : social media marketing ideas facebook / social media campaign ideas facebook / social media promotion ideas / social media promotions examples / social media marketing ideas for business
7 Facebook Contest and Promotion Ideas with Examples
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Did you know that 34% of Facebook users like a Page to get access to the brand's promotions and/or discounts?
Because of this, your Fans want you to run contests and provide offers for them on Facebook.
Whether you're just getting on the social media marketing bandwagon or are looking for some inspiration, these Facebook contest and promotion ideas...
Website:
http://www.business2community.com
Related topics : social media marketing ideas facebook / social media campaign ideas facebook / social media promotion ideas / social media marketing ideas for business / social media promotions examples